Rooting for Change

In a world where environmental conservation is of paramount importance, businesses are increasingly taking proactive steps to contribute to a greener and more sustainable future. On December 5, 2023, IBB Hotel Collection and Cugó Gran Collection, renowned names in the hospitality industry, wanted to positively impact the environment. In collaboration with Treeapp, a leading application for tree planting and environmental conversation, the two hotel collections embarked on a mission to plant 500 trees on Plant a Tree Day.

The partnership between IBB Hotel Collection, Cugó Gran Collection, and Treeapp exemplifies the power of collaboration in driving positive change. By pooling resources and expertise, we are not only enhancing our corporate social responsibility but also setting an example for others in the industry to follow. The combined effort aims to address the urgent need for reforestation and carbon offsetting, contributing to the global fight against climate change.

Why Trees Matter

Trees play a crucial role in maintaining ecological balance and mitigating the impacts of climate change. They act as natural carbon sinks, absorbing and storing carbon dioxide, a major greenhouse gas responsible for global warming. Additionally, trees contribute to biodiversity, provide habitat for countless species, prevent soil erosion, and offer numerous other environmental benefits.

• 1 tree offsets on average 21kg of CO2 per year (once it is fully grown)
• A one-night stay at a hotel produces 40 kg of CO2 on average

Recognizing the significance of trees, IBB Hotel Collection and Cugó Gran Collection have taken a proactive step in ensuring a sustainable future.

In a forward-thinking move, IBB Hotel Collection and Cugó Gran Collection are also exploring the option for guests to be given the unique opportunity to contribute to environmental conservation. Guests making reservations would not only secure a comfortable stay but also play a role in supporting nature. The company will incorporate an innovative system into the booking system that aims to seamlessly connect with environmental organizations, allowing guests to participate in initiatives like planting a tree with each reservation. This forward-looking initiative not only enhances the hotel’s commitment to sustainability but also empowers guests to be active contributors to positive environmental change, turning a simple hotel reservation into a meaningful act for the planet.

Plant a Tree Day Day

December 5th, observed as Plant a Tree Day, provided the perfect backdrop for this meaningful initiative. The day serves as a global reminder of the importance of trees and encourages individuals and businesses alike to contribute to the worldwide effort of reforestation. IBB Hotel Collection and Cugó Gran Collection, in collaboration with Treeapp, seized this opportunity to make a tangible and positive impact on the environment. Especially given the fact that during the Christmas period a lot of trees are cut down to serve as Christmas trees.

Treeapp is a groundbreaking mobile application that empowers individuals to make a tangible impact on the environment through tree planting. This innovative app offers users a simple yet effective way to contribute to reforestation efforts worldwide. Treeapp allows users to plant real trees with just a few taps on their smartphones, transforming everyday actions into a meaningful commitment to environmental sustainability.

“By partnering with Treeapp we are ensuring that the planted trees are strategically located to maximize their ecological benefits. With a track record of successful tree-planting campaigns and community engagement projects, Treeapp brings expertise and credibility to this collaborative effort. The organization will oversee the planting process, ensuring that the selected tree species are well-suited to the local environment and that the initiative aligns with long-term sustainability goals.”

A Sustainable Legacy

IBB Hotel Collection and Cugó Gran Collection’s commitment to planting 500 trees on Plant a Tree Day is more than just a one-time event; it is a testament to the dedication to a sustainable legacy. As the trees grow, we will contribute to local ecosystems, improve air quality, and act as a lasting symbol of the hospitality industry’s responsibility towards the environment. This initiative not only reflects a commitment to corporate social responsibility but also serves as an inspiration for others to adopt environmentally conscious practices.

The collaboration between IBB Hotel Collection, Cugó Gran Collection, and Treeapp to plant 500 trees on Plant a Tree Day is a commendable step towards a greener and more sustainable future. By leveraging influence and resources, we are striving to make a positive impact on the environment and setting an example for others in the industry. As the trees take root and grow, they will stand as a living testament to the collective efforts of businesses working towards a more sustainable and ecologically balanced world.

2023 eco-actions

Every month throughout 2023, our Group has been promoting one eco-action, both internally and publicly. Each of these eco-actions were aimed at making the world a better place, be it by advocating for human rights or by reducing the consumption of water, non-renewable energy sources, animal products, plastic, and more. Additionally, throughout the year we also made a number of donations to various charities, and awareness was raised for a variety of causes.

We hope to keep improving as we grow and evolve, and we encourage everyone to make small changes that can help to protect our planet. We are enthusiastic about what the new year will bring, and we hope you will follow us on this continued journey. Stay tuned!